Service Marketing B2B

Who understands his customers, markets services successfully.

Seminar Description

Service is the only business sector that has been growing continuously and above average for years. But at the same time, bankruptcy figures are highest here. Market success with services requires unconditional customer orientation, a clear concept and highly motivated employees in the provision of services. How can this be achieved?

Services are immaterial, involve customers and are provided by people. When designing and marketing services, these aspects must be carefully considered as they are indispensably linked with the product “service” and the brand promise.

Your Benefit

New businesses, new challenges

The seminar conveys all elements of the marketing mix as a basis to conceptualize services and the success factors for development and design. You will learn the prerequisites, the starting points and the tools to market and optimize your offer successfully. You will work on your current case which is about brainstorming the design and developing new services.

Benefit from the practice-oriented know-how and the experience of our experts and learn important knowledge to make your work successful.


Plan your success – with profound and current know-how

  • Objectives and requirements of service marketing
  • Understand and classify customers
  • Service and service product development – an opportunity to differentiate from competition
  • The marketing mix for service conception
  • Attract and retain service customers
  • Employee qualification and motivation as key to success


The right mix is what matters: our methods for your success

  • Keynote speeches
  • Group work
  • Case Studies
  • Using checklists

Target group

Who is the seminar for?

Marketing, sales and service managers from service companies or companies with significant service areas, managing directors, executives – across all industries.

Speakers and Trainers

The speakers and coaches at the ISS International Business School of Service Management are active managers, entrepreneurs and consultants with many years of service experience.


Duration: 2 days (classroom training)

Start/End: 09:00 am to 05:30 pm each


We will inform you about the location of the event in due time.

Our Services

What you can expect from us:

  • Seminar participation & networking
  • Seminar documents
  • Drinks and lunch
  • Certificate of attendance


Please contact us for a selection of hotels for your accommodation.

Your Investment

Seminar € 1,860.00 plus VAT


Business Networking Package

The Business Networking Package is optional and includes the individual support of the participant throughout the entire duration of the course. Evening events with course participants and accommodation in the same hotel promote networking between the participants and increases their motivation. This package was developed for holistic learning and has proven to be a valuable addition to the course.
The price is subject to fluctuations due to the event and hotel selection and is communicated individually.

Information and registration

ISS International Business School of Service Management

Dorotheenstraße 29 a
D-22301 Hamburg
Fon: +49 40 53 69 91-55
Fax: +49 40 53 69 91-66

We also offer all seminars and courses in-house, in English, customized and on demand.
Subject to change.