New Business Development

Two days for a successful future: Find targeted new business areas and markets for your business success of tomorrow.

Seminar Description

How do you come up with new products or services? How do you find and conquer new markets and what awaits you there? Which strategy will make you successful there? And how do you know whether the strategy is successful?

Help shape the successful future of your business by developing new businesses and markets! Prepare for the requirements you will face as a manager in New Business Development during two intensive seminar days and understand the necessity and the benefits of organizationally anchoring New Business Development in your company.

Your Benefit

New business areas, new challenges

Learn from the practice-oriented know-how and experience of our experts. With your professional competence, you can identify and expand new business areas. You will be able to analyze and evaluate options and to use key figures as a management tool in the management of new business areas. Apply key methods and tools in the seminar. To do this, we provide you with a “method kit” for your professional work. With these learnings, strategies and tools, you can make a significant contribution to ensuring that your company is still successful tomorrow.


Plan your success – with profound and current know-how

  • Foundations of New Business Develop-ment
  • Business Development Culture
  • Success factors
  • Identification of new business ideas
  • Analytic instruments and innovation man-agement
  • Developing a business plan
  • Key figures as an instrument to evaluate and control new business areas
  • Risk management and fallback plan


The right mix is what matters: our methods for your success!

  • Keynote speeches
  • Plenary discussions
  • Group work
  • Case studies
  • Expert tips
  • Tool box
  • Best practices
  • Cross-industry exchange

Target group

Who is the seminar for?

Responsible managers for new business development, service and marketing managers, product managers – in all industries.

Speakers and Trainers

The speakers and coaches at the ISS International Business School of Service Management are active managers, entrepreneurs and consultants with many years of service experience.


Duration: 2 days (classroom training)

Start/End: 09:00 am to 05:30 pm each


We will inform you about the location of the event in due time.

Our Services

What you can expect from us:

  • Seminar participation & networking
  • Seminar documents
  • Drinks and lunch
  • Certificate of attendance


Please contact us for a selection of hotels for your accommodation.

Your Investment

Seminar € 2,360.00 plus VAT


Business Networking Package

The Business Networking Package is optional and includes the individual support of the participant throughout the entire duration of the course. Evening events with course participants and accommodation in the same hotel promote networking between the participants and increases their motivation. This package was developed for holistic learning and has proven to be a valuable addition to the course.
The price is subject to fluctuations due to the event and hotel selection and is communicated individually.

Information and registration

ISS International Business School of Service Management

Dorotheenstraße 29 a
D-22301 Hamburg
Fon: +49 40 53 69 91-55
Fax: +49 40 53 69 91-66

We also offer all seminars and courses in-house, in English, customized and on demand.
Subject to change.