ISS TrendWorkshop Service

International Conference

Aktuelle Informationen

Der TrendWorkshop Service 2021 wird am 22.09.2021 stattfinden. Auf dieser Seite finden Sie aktuell noch die Informationen zum TWS 2020, das Programm für 2021 folgt in Kürze.


Shaping the new world - how?

2020 – now we have learned – the world is more VUCA than we believed it could ever be! The Pandemic has dug deeper – a new focus is coming up – now the human being is more important. We take care of personal distance, shut down businesses, respect others and their needs, change our working mode and … still hope this is just a short period of a few months, because we have to go back to our familiar way of living and working, to the economy, turnover and profit…. perhaps with some more profit if people at home are working more productively as well.


Who benefits the most?

Managing directors and service, sales and marketing executives  – across all industries.

Have a look at former events

Use this link to the TWS page and get insights from former events and the even today most relevant topics and speeches – some Videos give impressions and as well detailed information about topics covering Servitization, Digitalisation and Globalisation topics – how create value for customers and contribute to corporate development.


Download Agenda

8.30 ISS – virtual platform is open
(collaborate in 3D as an Avatar // Software TriCAT)

  • Meet colleagues – you can make appointments in advance
  • Guided Tours in the 3D as an Avatar at 8.45h and 9.00h

Part I
9.15 Welcome, intro to the topics and schedule
Michael René Weber, ISS Business School

9.30 Can Globalisation be saved? How?
Prof. Dr. Thomas Pogge, Leitner Professor of Philosophy and
International Affairs, Yale University, New Haven

  • differentiation of private and public roles with impartiality requirement on the latter
  • impartially fair international „rules of the game“ that can be accepted by all
  • example: fair rules for the promotion and diffusion of innovations

10.30 Digitalisation – Take Care of focus and monetarisation
Herbert Bockers, Chief Global Shared Service Center Officer, NTT

  • Reality check > What is different in Asia, America, EMEA?
  • Covid Impact & Change > Why is Client Segmentation now a stronger focus point than ever? > How to deliver Services smarter?
  • Leadership Challenges > Culture, Trust and how to adopt to a change?

11.30 Business Models for Services –
Co-creation vs. transaction
Hans Walter Fuchs, ISS Business School

  • How to develop market, sell and monetize data-driven services
  • Process and Key Success Factors

12.00 Lunch / possible: talks with speakers

13.00 Rational Insights
Hans Werner Albrecht, Managing Director,
Rational Technical Services GmbH

  • How a world market leader in the catering business is managing the Corona Crisis and supporting its Service Partners around the world

13.30 When Corona opens the door
Wiebke Gericke,

  • online courses for parents on Babysingning
  • Corona-related changes: customer expectations, technology, organisation, content set-up and Business Model

14.00 pause/ change to break-out sessions

14.15 Implementation Workshops

How to design our business in the New World

  • important changes
  • major opportunities
  • directions/ ways recommended by colleagues

How to realize Service Business Models

  • opportunities, risks, road blocks
  • Co-creation, the new way of designing success
  • milestones of successful implementation

White Space Workshop

  • Topics chosen by the participants

Duration: 1:30h
The outcome will be recorded and provided to the participants

16.00 Closure


“Of course, the ISS TrendWorkshop is always a way to foresee the future. You do not take everything on offer – but I was always able to find some aspects in the TrendWorkshops that I can take home and implement. That keeps me ‘at the pulse of the time'.” – Robert Eibl, MMM Group, Regular Participant at the ISS TrendWorkshops Service

“For me, the TrendWorkshop Service focusses on the issues we need to address today in order to be fit for tomorrow.” – Hans Werner Albrecht, Rational Technical Services GmbH


  • Alfa Laval Lund AB
  • Bosch Thermotechnik
  • BuzzRank
  • CLAAS E-Systems
  • Computacenter AG &Co. oHG
  • Demag Cranes AG
  • Deutsche Post DHL
  • Dimension Data Asia Pacific
  • Dimension Data Germany AG & Co.
  • Dräger Medical Deutschland GmbH
  • ELCO GmbH
  • eparo GmbH
  • Epson
  • FC St. Pauli
  • FlyNex GmbH
  • GE Healthcare Clinical Systems
  • GEA Westfalia Separator Group
  • Hako Holding GmbH & Co. KG
  • Hako Werke GmbH
  • Hoppecke Carl Zoellner & Sohn
  • Immonet AG
  • IMPERIAL Logistics International
  • Institut für Asienkunde
  • Jungheinrich AG
  • KHS Corpoplast GmbH & Co. KG
  • Konica Minolta
  • Libracon GmbH
  • Le Meridien Hamburg
  • Linde Material Handling GmbH
  • Lufthansa Technik AG
  • Mettler Toledo AG
  • Nokia GmbH
  • Olympus Deutschland
  • Pentax Europe GmbH
  • Peter Wolters GmbH
  • Philips Medizin Systeme GmbH
  • Profectis Technischer Kundendienst GmbH
  • Prognos AG
  • ReAct GmbH
  • SAP Deutschland
  • SEW-Eurodrive GmbH & Co.
  • shapingwork GmbH
  • Siemens AG
  • SIG Corpoplast
  • Spoiled Milk
  • teknihall Elektronik GmbH
  • Terex GmbH
  • Thermo Fisher Scientific
  • TNS Infratest
  • Virtual Power Teams
  • Zangemeister und Partner Systemforschung und Innovationsberatung


ISS International Business School of Service Management

Dorotheenstraße 29 a
22301 Hamburg

Fon: +49 40 53 69 91-55
Fax: +49 40 53 69 91-66