Blended Learning/Webinar: The ‘70-20-10’ Success Formula

The ISS strategy for this training: enable, enhance, empower. The participants will be able to familiarize with the topic, the framework conditions and the training format as well as the contents.

Learning is not what it used to be. And that's good.

Today, webinars, online workshops, digitally and individually accessible learning opportunities, project work and classroom training combine to form a modern orchestra of continuing education. This is especially true when it comes to ‘distance learning’. Increasingly, it is expected that training does no longer take place like it used to in the conventional, analog approach taking people away from their workplace.

This expectation applies equally to employees and to their companies. This is one of the reasons why in its blended learning services and webinars, the ISS International School of Service Management greatly emphasizes on an outstanding, internationally accepted success formula in further education: the '70-20-10’ model. It illustrates how new knowledge and skills can be developed by a mix of different learning formats within the scope of your own practical work. 

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For You at a Glance

90 Percent Learning on the Job

In the 70:20:10 model, the vast majority of vocational learning takes place during daily work routines. In other words, participants above all grow with their professional tasks, colleagues and superiors ‑ and as supervisors, participants grow by working with the employees.

 The formula for maximum professional learning success means:

  • 70% learing by challenges from individual work experience.
  • 20% learning by cooperation with colleagues and supervisors.
  • 10% external input from other learning formats such as e-learning.

Tested and Successful all Over the World

Internationally, this concept is indispensable in the field of continuous training. It is bases on research by the US Center for Creative Leadership carried out approximately 20 years ago. According to Bloomberg Business Week and the Financial Times, the CCL is one of the world's top ten providers for executive education.

Despite the prominent acknowledgement: The 70:20:10 rule is a ‘rule of thumb’. The percentage does not always exactly fit every work situation and the respective goal of the training. But it always provides an orientation for individual solutions and educational concepts. “The ISS Business School has applied this concept in its various educational programs for over ten years,” says ISS founder Michael René Weber.


Websessions, Business Projects & Co.

What does a blended learning concept at the ISS typically look like? The training usually consists of the following main sections. Web sessions initially introduce participants to the training modules and the content of the selected seminar. During the following week, participants will receive study materials to prepare for the next step. During this phase, they search and define topics for business projects, for example.Business projects are current work tasks from the daily work scope of the participant, which ensure the successful transfer of the theoretical knowledge into practical work. During classroom training over several days after the preparation, the developed contents are transferred to practical applications by group work and case studies. This way, the learnings are trained with examples.

During the classroom phase, the project theme will be looked at in more detail. Afterwards, the agreed business projects will be developed by virtual teams or individuals for later presentation in a webinar. In this way, the employee develops the subject matter and at the same time learns to work in a virtual environment. “With this form of training, we can reduce face-to-face training times by 50 percent or more,” Weber notes. However, one thing is not replaced: sharing experiences among the participants ‑ even outside the training in personal socializing.

Growth for Employees and Companies

The ISS strategy for this training: enable, enhance, empower. The participants will be able to familiarize with the topic, the framework conditions and the training format as well as the contents. Learning materials and specific information strengthen the professional skills of the participants. A successful training enables the participants to develop more effective solutions and to move forward professionally in their work area. The entire company benefits from this growth process of the respective business project carried out by the participant. We call this profitable impact.

Partner Rather Than Teacher

“But where is the teacher in this blended learning?” You may rightly ask. Well, there is also a flesh-and-blood trainer in the ISS blended learning webinars. But we prefer to speak of trainers and partners because we understand the role and tasks of modern knowledge mediators, like Fritz Breithaupt, Professor of German Studies at Indiana University Bloomington: “They coordinate groups, promote emotional development, and discuss learning progress with the learner. The traditional teacher becomes a partner in the learning business …” (Die Zeit, Issue 3, 2016). This is how expert Breithaupt sees the future of human teachers in e-learning-based group work. At ISS Business School Hamburg, a significant part of this has been lived reality for years.

Where Is the Journey Going?

In the future, the electronic learning will develop even further towards individual training and gamification, ‘gaming’. Knowledge transfer should not only meet more individual needs, it should also be as much fun as possible. We agree!

Oh Right ...

PS: Why ‘blended’ learning, though? A so-called ‘blender’ is a standard piece of equipment in every American kitchen. It is the mixer for shakes, smoothies and the like. And for really tasty food, the blend has to be just right. As in our blended learning offers.